The complex challenges of pricing decisions in a large consumer goods industry, the so-called fast-moving products, require comprehensive cost, competition, and demand analysis.
Only then it is possible to make informed and strategic decisions to maximize profitability, cope with seasonality, and stand out in a highly competitive market.
When implemented, Aprix’s software generates expressive results in a short time. Check out the case study of a consumer goods industry client of Aprix below.
Management Efficiency
With Aprix’s system, the automation of process steps removes obstacles in the tasks performed by the pricing team. The standardization of files and the automated collection of data shorten the manual execution of the process and reduce the error rate.
Intelligent Optimization
Aprix’s algorithms are based on statistical models that favor the simulation of an accurate decision. Automatic checks also speed up decision-making by easily detecting inconsistencies and errors.
In a large consumer goods industry, the following pains were identified in the pricing process:
Slow Market Evaluation and Response
Use of low-sophistication and robust tools made the process manual and costly.
Manual and Costly Pricing
Cost registration process susceptible to human errors, causing rework for the team.
Obstacles in Effective Price Analysis
Decentralized information in various spreadsheets and systems made it impossible to consider all available information for decision-making.
Aprix’s pricing system application unifies the company’s databases, enabling the automation of steps and making the process more robust. With an improved and efficient flow, opportunities for price optimization with AI are opened.
Aprix Approach: The Aprix pricing system optimizes decisions by streamlining the process through automation.
Task Automation
Save time and prevent manual errors with process automation and database integration.
Process Optimization
Use AI algorithms to maximize company profitability through optimal pricing decisions.
Business Intelligence
Agile and interactive graphical visualization of performance data.
Data Provision
Aprix-provided data represents 91.1% of POS prices the company has access to.
“Aprix is transforming our revenue management area.”
CTO of a large consumer goods company
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